FLOWER PIANO | SAN FRANCISCO BOTANICAL GARDEN
Event Poster & Marketing Collateral DESIGN PROBLEM: Flower Piano is an event that brings pianos from Sunset Piano to the Golden Gate Park’s Botanical Garden. Twelve pianos are placed throughout the garden for anyone to play, with performances by local musicians scheduled on weekends. This event targets families, children, seniors and anyone who likes music. I wanted to redesign their poster and create marketing collaterals to promote the event using illustrations. DESIGN PROCESS: I created two versions of the Flower Piano event poster. One of them was composed in the Art Nouveau style and the other one is more cartoonish. The Art Nouveau style was inspired by natural forms and structures, particularly the curved lines of plants and flowers, so I thought this art movement would go well with the Flower Piano poster. Prior to making the posters, I created a mood board to help myself gather my thoughts on what to include in my poster. To promote the event, I designed a poster and a brochure with a map and event details. DISCIPLINES: Illustrator | Photoshop Font: Amarante |