Bee My Honey | Chocolate Bar
Branding and Packaging Design Problem: A chocolate company wanted to brand their identity, box packaging for their White, Milk and 50% Dark Chocolates with their honey crisps ingredient. Some of the criteria they want are to make their package standout in the chocolate section and be able to make the chocolate shopper remember the package vividly. The audience that they are trying to target is anyone who is a chocolate lover. Design Process: When I first design the chocolate bar package, I started out thinking what might be a good pattern that will go well with the chocolate ingredient and will fits well in the package design. In order to make it eye-catching, I wanted to make it a fun package that will make people smile. Therefore, I came up with the name “Bee My Honey” with bumble bees flying around the honeycombs. This could be a perfect gift for someone who wanted to express their love for someone or simply just wanted to make their loved ones smile. Disciplines: Illustrator | Photoshop |