Logo Design:
Logo and Branding CLIENT: J’aime Macarons DESIGN PROBLEM: J’aime Macarons is a macaron company from France. They wanted a logo and brand identity for their macarons in the US. The brand wants their consumers to remember that their macarons are made with their special recipes from France. DESIGN PROCESS: In order to ensure the consumers would remember that their macarons are made with a special recipe from France, I decided to place an Eiffel Tower in the middle of the logo and placed different colors of macarons around it. I picked pastel colors for my logo design because I want to create a cute and tasty look. I have decided that it was important to create a brand identity clean and vibrant, so I have tried to keep those criteria in mind during my design process. DISCIPLINES: Illustrator |