MISS DIOR PERFUME
Illustration & Marketing Campaign DESIGN PROBLEM: Miss Dior Perfume is based on the famous perfume line created by Christian Dior. It is mainly targeted at younger women. The perfume bottle has a solid glass body that displays the elegance of a luxury perfume line and represents the fragrance of a woman in love. I had to create a realistic illustration of the perfume bottle and accompanying colors to promote it. DESIGN PROCESS: To create the realistic illustration for the perfume cap I used the gradient tool to create the perfume cap and a Gaussian Blur to create a smooth effect for the bottle. Before moving onto creating the marketing collaterals I researched on the artistic craftsmanship of Christian Dior. Christian Dior wished to give his perfume bottles made of exceptional quality and to make them true works of art. The bottle reflects the soul of the perfume and illustrates the desire for beautiful materials characteristic of the brand. (Source: dior.com) Based on this research, I designed the bottle to reflect the artistic nature of the brand. DISCIPLINES: Illustrator | Photoshop |