TIFFANY & CO.
Illustration & Marketing Campaign Design Problem: Advertisements for jewelry companies use an attractive model to promote their products. The objective was to create an ad for the Tiffany & Co. diamond earring I have designed in Illustrator. Design Process: In order to create a 3D shinny effect of the diamonds, I drew different shapes of triangles, added different layers of colors by using the gradient tool and the transparency function to create the earring. The result was a red ruby framed with a diamond-encrusted earring. I wanted to create an eye-catching effect of the diamond earring so I used a black & white picture of Audrey Hepburn. The black and white picture brings out the color of the red ruby. I also used similar images with Anne Hathaway and Emma Watson. Both models in the picture wore white dresses to not take too much attention away from the product. I believe using Audrey Hepburn as the model can show the elegance of this jewelry piece. Using well-known and young celebrities like Anne Hathaway and Emma Watson complements the jewelry’s beauty. Disciplines: Illustrator | Photoshop |